Yup, I thought I’d torture you all for today’s Video Feedback.
If you’ve never heard of the Youtube phenomenon that is Kyary Pamyu Pamyu then you’ve both missed out on some worth-a-watch madness and you’ve avoided one of those annoyingly catchy Japanese pop songs that, no matter whether you like it or not, stays in and around your brain forever.
The song is harmless enough in that the lyrics are basically not much more than a happy anthem celebrating acting crazy because otherwise “life would be so dull”. “PonPonPon”‘s words, not mine.
Hey, you know what’s not dull?
“PonPonPon”‘s music video!
Let’s take a look.
Alright, so the video opens on an eye dress, which isn’t too weird seeing as eyes are the primary motif of the whole thing:
Our singer is finally revealed wearing what turns out not to be a dress at all but in fact bouffant shorts:
The first truly weird thing that happens, setting the tone for the rest of the video, is a tiny microphone coming out of a pink ear:
The microphone then gets grabbed by Kyary’s tiny hand:
And she’s finally ready to begin:
Apparently the microphone stand is meant to be a reference to Freddie Mercury but you really need to want to see that to pick it up, frankly.
The messy, candy-coloured room Kyary is standing in is, obviously, packed with random goodies including cereal boxes and Wonka sweets:
Also, baby leopard back-packs (gotta have those):
Dolls and shit:
Shoes and tiny fruit:
And, um, panties…
Whatever, it’s a clutter of things a really, obscenely rich little girl might have.
The scene is set, now let’s look at some messed-up stuff:
Ok, so a red brain pops up over at the window, Kyary runs around doing all sorts of silly things:
And finally we fly through the window and into that brain which, I’m guessing, is meant to be her brain, her sick, twisted mind.
Which would explain this:
The two faceless dancers are recurring characters in this whole mind-f***, as you can see:
What they’re meant to represent?
The boxing gloves I don’t get either.
Nor the ducks.
It’s a trip, man. But it’s one we all have to take, together.
After journeying into our lady-friend’s brain, we then take a little holiday into her heart, literally:
And OF COURSE it’s pink and polka-dotted.
What isn’t in this video?
“PonPonPon” soon makes way to some rather worrying imagery. Now I’m no psychiatrist or psychologist but it seems that little miss Kyary may have a slight fear of death or ageing if you go by all the odd skulls and bones laying around:
Yup, time to grow up, my dear.
This video turned into a bad trip FAST, by the way.
I mean, just look at this:
That’s just unsettling!
Luckily, the fruits on her head are always funny.
More goofy stuff we get to witness includes ducks with bullet crowns:
And pumas, I suppose?
But it’s far from over.
Believe it or not, this is only the beginning.
The eye fetish eventually reaches its inevitably insane conclusion as pink Kyary vomits out a bunch of eyeballs:
Anyway, the eyes transcend that darned window and Kyary parties with ’em.
Before summoning them and forcing them to watch as she picks her nose:
Jeesh, pointing out all the random stuff in “PonPonPon” is going to take all day…
One second she’s sword-fighting a clock:
Which kinda backs up my whole “fear of ageing” theory, by the way.
The next she’s got a carousel spinning around her big giant head:
Oh, and in case you forgot what the song was called, despite the chorus repeating it over and over throughout, you get it in writing:
Thanks for that.
Now, what’s left of the video I’ll try and regroup into two sections: clusterf*** and what the f***.
Let’s start with clusterf***, which includes any moment in the video where there’s just too much nonsense on-screen to describe:
And what the f***, when something stands out as just plain wacky:
My favourite bit in the entire thing falls under the latter category but it’s somewhat unique so I’ve decided to isolate it.
Not the classiest moment in the video but definitely one of the most epic.
Before I finally end this, I thought I should mention the bread part of the video.
Because apparently the word for “clapping” in Japanese sounds like “bread” so we eventually get this:
Never has bread been this exciting in a music video. Forgive me if I don’t go back and check but I’m pretty sure that this is the place to go if you’re a fan of Japanese pop music and bread.
How does the video end?
Quite simply with a happy, Anchorman-style jump:
And a cheesy ;P wink:
Because things weren’t whimsical enough up to this point.
So what do I make of the infamous “PonPonPon” music video?
Gotta hand it to those responsible for it: at least it’s creative and boasts enough madness to keep anyone glued to their Youtube screen for a good few minutes. Hence the meme.
The song is insufferable but a guilty pleasure nonetheless and its video is exactly what you’d expect from something this goofy.
Thank you Satan.